Fotoeins Fotografie

location bifurcation, place vs. home

Posts tagged ‘Fujifilm’

Nuremberg: Fuji(film)-Store

“Home of X Photography”

It’s a busy active crowded Saturday in Nuremberg’s city centre. There’s a big music festival with acts ranging in size from solo artists to 3-piece bands. But as I walk across town, I see a big Fujifilm sign, and as I approach, I can see this is no ordinary camera shop.

I learn there’s been a Fuji shop in the city for a number of years, and only this past February did they move to this new location. Judging by layout and the upstairs gallery, the Fuji shop has a feel similar to aLeica shop. That’s because the owner of Nuremberg’s Fuji-Store created the shop based on their experience operating the city’s Leica shop nearby. I chat with Peter, the gentleman in the shop about what’s out now and what else might be expected. We agree to a common wish: to have Fuji fill a current niche with a compact portable point-and-shoot at the right price point. How about an X80 product variant?

I’ve done my fair share of drooling (but no buying) at Leica shops in Frankfurt and Vienna, and I enjoyed doing the same to available X-models on display at Nuremberg’s Fuji-Store. Did I buy? No. Am I thinking about life after the X70? Yes.

I can also see Fuji X Weekly having some fun here in the shop.



I received neither support nor compensation for this piece. I made all images above with an iPhone15 on 2 August 2025. This post composed within Jetpack for iOS appears on Fotoeins Fotografie at fotoeins DOT com.

My Fuji X70: Portra Sunset (XTrans2 recipe)

Above/featured: Morning light in San Francisco’s Financial District. Photo, 29 Mar 2025.

The Fujifilm X70 mirrorless fixed-lens prime camera has added a lot to my approach to photography for projects in both domestic and international settings. To satisfy my curiosity about Fujifilm’s analog-film simulation (film-sim) recipes, I’ve provided examples of X70 images with the following recipes:

•   CineStill 800T
•   Ektachrome 100SW (saturated warm)
•   Fujichrome Slide
•   Kodachrome 64
•   Kodacolor
•   Kodak Color Negative
•   Kodak Platinum 200
•   Monochrome Red

What follows are images made with the “Portra Sunset” recipe, which Yon Pol describes in their YouTube video.

This recipe is for X-Trans II sensors and the built-in availability of “Classic Chrome”. The settings on my X70 are:

  • “Classic Chrome” built-in film-sim
  • Dynamic Range: DR200, but I’ve set this to DR400
  • Color: +2 (High)
  • Sharpness: -1 (Medium-Soft)
  • Highlight: -1 (Medium-Soft)
  • Shadow: -1 (Medium-Soft)
  • Noise Reduction: -2 (Low)
  • White Balance: Daylight; +3 Red, -5 Blue
  • ISO: Auto, up to 3200

I assigned this recipe for an “all-purpose or daytime” setting as 1 of the 7 camera’s custom presets. The following JPG images are “almost” straight-out-of-the-camera; only minor adjustments to brightness level and a crop to a predefined image size have been applied, with no corrections to colour, contrast, geometric distortion, or rotation.

Just like the Kodachrome 64 recipe, Portra Sunrise uses the Classic Chrome film-sim in-camera setting that produces accentuated reds and an overall orangey-flavour. Blues seem more “subdued”, until foreground objects are illuminated against a clear blue sky. There’s more “diffuse washout” when I point closer to the sun. I imagine I’d get similar results with the Standard Provia film-sim under a clear sky with higher dust- or smoke-content in the atmosphere.

( Click here for images )

Rathauspark, Rathaus, WienLiebe, Stadt Wien, Vienna, Wien, Österreich, Austria, fotoeins.com

24 for 24: Foto(ein)s in 2024

Above/featured: “Hashtag Wienliebe” (Vienna love), Rathauspark. Photo, 15 Jul 2024 (P15).

2024 has been an interesting year of personal challenge and discovery. A conclusion for the family house provided fresh impetus to inhabit (in the short term) new spaces and places to improve overall health and happiness. In Vienna, I spent a full month for the third consecutive summer. Yes, it was continent hot, but time in the Austrian capital was both glorious and productive as expected. In Calgary is a city I hadn’t visited in many decades, and I witnessed a very happy aunt surrounded by many family members on her centenary year. In California’s Bay Area is a place where I hadn’t set foot in over ten years, but whose daily temperatures and chances of consistent sun offer a higher level of content.


( Click here for images and more )

Nussberg, 19. Bezirk, Döbling, Wien, Vienna, Austria, Österreich, fotoeins.com

23 for 23: Foto(ein)s in 2023

Above/featured: Vienna’s green vineyards on Nussberg, with Kahlenberg at centre in the background. Photo, 14 Jun 2023.

A year in review typically provides coverage spanning a period of six months or more; the period doesn’t even have to be a continuous stretch. But in this case, my highlights come solely from a period of six weeks in May and June. All else pales by comparison.

All of the images presented below have been corrected for geometric distortion and rotation, with further adjustments to image-crop, brightness, contrast, highlights, shadows, clarity, sharpness, vibrance, saturation, and colour levels. These images are as always best viewed on screens larger than a miniscule mobile.


( Click here for images and more )

My Fuji X70: Kodak Color Negative (XTrans2 recipe)

Above/featured: Taunusanlage train station, Frankfurt am Main – 18 Jun 2023.

The Fujifilm X70 mirrorless fixed-lens prime camera has added a lot to my approach to photography for projects in domestic and international scope. To satisfy my curiosity about Fujifilm’s analog-film simulation (film-sim) recipes, I’ve provided examples of X70 images with the following recipes:

•   CineStill 800T
•   Ektachrome 100SW (saturated warm)
•   Fujichrome Slide
•   Kodachrome 64
•   Kodacolor
•   Kodak Platinum 200
•   Monochrome Red

Here I show images made with the “Kodak Color Negative” recipe, which Ritchie Roesch describes in Fuji X Weekly:

… The aesthetic that I was hoping to achieve with this recipe was Kodak Portra 400. I don’t believe that I succeeded in faithfully mimicking that (sometimes there’s a similarity); however, it does seem to produce a Kodak-like color negative film look, perhaps more like Ultramax, but not exactly that, either. Whatever it does or doesn’t resemble, I personally really like the aesthetic produced by this recipe …

The recipe is for X-Trans II sensors and the built-in availability of “Classic Chrome”. The settings on my X70 are:

  • “Classic Chrome” built-in film-sim
  • Dynamic Range: DR200
  • Color: +2 (High)
  • Sharpness: -1 (Medium-Soft)
  • Highlight: -2 (Soft)
  • Shadow: -1 (Medium-Soft)
  • Noise Reduction: -2 (Low)
  • White Balance: Incandescent; +6 Red, -7 Blue
  • ISO: Auto, up to 3200

I assigned this recipe for my “indoor” setting as 1 of the 7 camera’s custom presets, but the recipe’s versatility allowed for additional tests at outside locations. The following JPG images are “almost” straight-out-of-the-camera: only minor adjustments to brightness level and a crop to a predefined image size have been applied, with no corrections to colour, contrast, geometric distortion, or rotation. The blue (“cool”) colour-cast is very real, which is especially evident on images made outdoors under sunny conditions.

( Click here for images )